JOHN VERLIN'S MARKETING & BUSINESS UPDATE

Your Sustaining Resource

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Want to know the secret of successful advertising?
 
"...reaching a sufficient number of prospects a sufficient number of times...by targeting a niche radio format--and then owning that station!"
 
(Michael Corbitt--The 33 Ruthless Rules of Local Advertising)

Information...with it we succeed, without it-we fail! For businesses to succeed today, we need as much information in marketing, positioning and advertising our businesses, in order to be profitable and competitive!

As a Radio Marketing Master, I have a host of services to offer your business as a sustaining resource-including access to research contained in the huge database of the Radio Advertising Bureau in Dallas, Texas.
 
Among the services I can offer your company are:
  • Marketing research of the Kansas City market, including who's buying your product/service and what percent of our listeners are potential customers.
  • Twenty-five Years of Script Writing Services.
  • Marketing data, research and newspaper articles in over 150 various industry categories.
  • Proven promotional ideas and scripts.
  • A laptop computer, Return On Investment Formula-to determine what results have to be produced for your advertising to be profitable
  • An eight-track digital recording studio-located in our new digital Entercom Studios in Mission, Kansas
  • An eight-track, portable laptop computer recording studio-along with a digital mini-disk recorder to record your customer testimonials.

To contact John for a free laptop computer review of your business projections and return on investment--call 913-744-3644 or email him at jverlin@entercom.com. Indicate you want the laptop computer review.