JOHN VERLIN'S MARKETING & BUSINESS UPDATE

Mr. Verlin's Background

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John D. Verlin is a Radio Marketing Master, (RMM), a Rotarian and the author of The Secret of Selling Yourself.

He is a twenty-five year professional who has helped many businesses generate millions of dollars of new business with creative marketing ideas. He has a BA in Mass Communications (radio/TV concentration) from Abilene Christian University, Abilene, Texas.

Mr. Verlin is a Paul Harris Fellow in Rotary International, a benefactor of the Rotary Foundation and is a member of the Shawnee Mission Rotary Club. He is past President of the Club for the 1999-2000 year. He is past President of The SAAB Club of Kansas City and is a founding member.

He was awarded Account Executive of the Month, for KCIY-KXTR Radio a record seven months in a row-including top salesman during annual Fire Sale contests in '97, '98 & '99. He was also responsible for designing the media kit for the KCIY and KXTR radio sales force.

Mr. Verlin's specialty is script writing for broadcast production. He has written over three-hundred radio ads-many of which have been recognized for superior production and results.

In completing the Radio Marketing Master Diploma Course-Mr. Verlin first wrote How To Write Creative Radio Ads That Produce Results. The report was praised by course instructors as an excellent source for advertisers to understand the basics of successful ad copy.

After seeing the difficulties many business have in tracking and measuring media results, Mr. Verlin developed a unique Return on Investment formula for his laptop computer.

On his laptop computer, your business can play "what if" scenarios to see what results you have to obtain for your advertising investment to be profitable.

For an opportunity to use this valuable assessment tool-click on laptop assessment and request an appointment in the e-mail form.

He is an Eagle Scout with three Palms (the highest-ranking scout in the history of his troop-placing him in the top 1/2% nationally), a Brotherhood Member of Order of the Arrow and has served in his church as a singles leader and teacher.

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Mr. Verlin was designated as a Radio Marketing Master in November, 1997 by the Radio Advertising Bureau in Dallas, Texas.